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Shyra's multifaceted skill-set and varied creativeness and business background makes her highly sought after. She has a deep passion for inspiring others to self-discover and achieve their greatest potential in life. She has inspired others to pursue their visions and has assisted them in realizing they “CAN DO IT!”

Archive: Resources

How To Write An Effective Press Release

Have you thought about saving money and writing your own press release?  Well, here’s how you can do just that!

A press release is a type of news story written in third person.  It presents “newsworthiness” of a particular event, person, product or even service.  It’s important to make the content accurate and definitely interesting!  Once you write your first one, you can just save it as a template  and use again for the future ones you will be writing.

When coming up with your heading, be sure to create one that will catch some attention.  The title should be one that is short and impressive where it is read and there is an urge to read more!   You’ll then place a subtitle just underneath your catchy heading.

When creating the body of your press release,  be sure to place the date and the city for which the press release is originating in the very beginning of your first paragraph.  The body should consist of The  5 W’s:

WHO, WHAT, WHERE, WHEN, WHY!

The font for the date and city of origin should be a basic font and double spaced.  I use fonts such as Arial or Times New Roman.  If you have more than one page, be sure to indicate “Page Two” in the upper right hand corner of the page.  When you place three number signs (###) centered underneath the last line of the content, this will indicate that the press release has concluded.

The first paragraph of the press release should basically contain a brief detailed statement on what the press release is about.

The second paragraph should focus on who it’s concerning, why one should care, where to find it and when it will happen.  To really spiff it up, you can add a personal quote in this section.

The third paragraph is the summary of the press release and can include more information about your company with contact information.

I hope this post helps a bit and makes things go a little smoother as you develop your very first press release.  If you click below, you’ll be able to view a sample press release that I put together for you!

Click Here To View A Sample Press Release

Drive Traffic To Your Website

Needing to get more traffic on your website?  Take a look at the below link that I found which provides assistance in increasing traffic to your website.

http://www.submitexpress.com/

Tips To Grow Your Business

Becoming an entrepreneur is not always the easiest move from some.  There can be  challenges faced and it’s up to you to do the research to learn more operating the business you wish to start.  Here are a few tips to consider when looking at operating and growing your business:

1. Never use your business earnings to pay for your personal debts or personal use.

2.  The profits you make can be re-invested back into your business.  Look into possible upgrades or increased methods of advertising.

3. Attend networking events to assist you in building relationships with other entrepreneurs.  Word of mouth is powerful!

4.  Form Joint Ventures with others who cater to your industry and create a win/win arrangement.

5.  Get Free Resources To help you with your business.  There are so many free resources available online to assist you with the “know how” on how to operate your business.  There are online tutorials found on many different websites.  You can log onto www.google.com and type in things such as “how to build a web banner” and you’ll see plenty of items appear along with websites where you can create your own banner for free.  So instead of paying someone to design your web banner to use to advertise your business, you can save the money and create a web banner yourself by following a step by step process.