How To Write An Effective Press Release
Have you thought about saving money and writing your own press release? Well, here’s how you can do just that!
A press release is a type of news story written in third person. It presents “newsworthiness” of a particular event, person, product or even service. It’s important to make the content accurate and definitely interesting! Once you write your first one, you can just save it as a template and use again for the future ones you will be writing.
When coming up with your heading, be sure to create one that will catch some attention. The title should be one that is short and impressive where it is read and there is an urge to read more! You’ll then place a subtitle just underneath your catchy heading.
When creating the body of your press release, be sure to place the date and the city for which the press release is originating in the very beginning of your first paragraph. The body should consist of The 5 W’s:
WHO, WHAT, WHERE, WHEN, WHY!
The font for the date and city of origin should be a basic font and double spaced. I use fonts such as Arial or Times New Roman. If you have more than one page, be sure to indicate “Page Two” in the upper right hand corner of the page. When you place three number signs (###) centered underneath the last line of the content, this will indicate that the press release has concluded.
The first paragraph of the press release should basically contain a brief detailed statement on what the press release is about.
The second paragraph should focus on who it’s concerning, why one should care, where to find it and when it will happen. To really spiff it up, you can add a personal quote in this section.
The third paragraph is the summary of the press release and can include more information about your company with contact information.
I hope this post helps a bit and makes things go a little smoother as you develop your very first press release. If you click below, you’ll be able to view a sample press release that I put together for you!


